Strategic Choice and the Survival of Startup IT Companies: Case studies from New Zealand Paperback

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Empirical research has been conducted to determine the impact of strategic decisions on the organizational success of New Zealand start-up IT companies. The findings show that organizations exhibiting moderate levels of strategic peculiarity and holistic strategic balance understanding moderately simple strategies achieved profitability and gradual business growth. Such companies have been able to retain or increase their number of workers. Nevertheless, companies that showed a lack of strategic peculiarity and comprehensive strategic equilibrium recognizing overly complex approaches faced negative cash flow problems and decreased employee numbers. In general, these companies were downsized, went into receivership or sold. The study’s results have also been published in Technovation, 2008, vol. 28, pp. 161-169, no. 3.

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